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Reimagining luxury linen women’s wear for today’s fashion conscious consumer.

We create beautiful luxury linen women’s wear in a transparent and sustainable fashion from sourcing materials, to production and point of sale. We’re the go to brand for fashion and world conscious women. We’re their trusted companion in both fashion and life.

We Go Above and Beyond

ASPIRATIONAL

We are a brand for those who want to be their best selves. We’re virtuous which means offering all those involved in the brand a striking example of how they can conduct themselves and how others can see them.

SUSTAINABLE

We constantly strive to be as sustainable as possible. We look to innovate in both our business and manufacturing process in order to do so. We take inspiration and shine a light on others who champion sustainability - from rival brands to partners.

TRANSPARENT

We are transparent above everything else, our brand name derives from the word trust. We’re strikingly clear in communicating how our clothes are made and answer all queries.

WORLDLY

We’re world explorers and as such we reflect that in our brand. The faces and places that represent us are a melting pot of the world’s most exotic vibrant cultures. 

CARING

We have a duty of care to all those within the Fidere brand. This means we have real concern for the mental and physical wellbeing of customers, employees and partners.

Our Planet,
Our Responsibility.

Reimagining luxury linen women’s wear for today’s fashion conscious consumer by making genuine changes to production, supply chain and brand.

Saving the world, in style.

Made from 100% sustainable material
Zero Waste
Zero GMO
Zero Defoliant

Our material is sourced by Lemaitre Demeestere. Our material is sourced by Lemaitre Demeestere. Our material is sourced by Lemaitre Demeestere. Our material is sourced by Lemaitre Demeestere.Our material is sourced by Lemaitre Demeestere. Our material is sourced by Lemaitre Demeestere.

Meet the Founder

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Juliia Danyliuk

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